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Basically, what he has done is revolutionized YouTube.
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Songdreamer, an amateur vocalist and part-time student, wrote about ThruYou on her YouTube profile: "It is complex and wondrous, full of different sounds I have never heard mashed together so skillfully. But I did talk to one of the singers on the phone her name is Leslie, and I don't remember her last name, but her YouTube handle is 'Songdreamer.' She loved it, so that was really personal."
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"Some of them I know, some I knew but forgot and some of them I know only by their YouTube handles," he said of the musicians whose work he sampled. He attempted to list all the samples in the Credits section of the project.
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Kutiman sampled a staggering amount of professional and amateur music video for ThruYou. (Purdie couldn’t be reached for comment). I'd just pass out and wake up on the computer. But once I decided to download another clip and play over it, I thought, 'Why not get another video to play over it?' Since then, I haven't really slept or eaten. "All it needed was some bass and guitar I loved the idea that I was playing along with him and he didn't even know it. "I downloaded a clip from a drummer, who I now realize is Bernard Purdie, who's sessioned on all kinds of records," Kutiman said. Once he did, ThruYou took on a life of its own. For Kutiman, time blurred as he crafted the project, punching musical search terms into YouTube to find and download what he was looking for. On this project, I was searching for the same thing." Once I discovered funk, afrobeat and psychedelia, I locked myself in my studio and just started playing. It was like gold, and I discovered it all at once, so my mind was completely blown. I discovered Parliament-Funkadelic, Fela Kuti, King Crimson and so much more. "I moved to Tel Aviv when I was 18 or 19," Kutiman said, "and met friends who introduced me to all this wonderful music. He grew up in a village with no record store, little in the way of internet connectivity and not much to listen to, save what he calls "boring" Israeli national radio. He hadn't even heard of James Brown, DJ Shadow or any other funk or hip-hop star before he moved to Tel Aviv five or six years ago, he says. Kutiman is a relative newcomer to the very music he has mashed together so brilliantly.
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He used mostly his wits, junk food and Sony's Vegas Pro video software to create ThruYou and his other work, which includes his acclaimed self-titled 2007 debut. He used hardly any pitch-shifting technology to merge the disparate tracks, mostly cutting and pasting what he found and little else.
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Kutiman crafted his innovative upgrade of – video scratching, which started with pioneers like Emergency Broadcast Network and Coldcut, with little in the way of technical expertise. Praise came from outlets as varied as National Public Radio and Gawker, and Kutiman drew plaudits from open source advocates like Lawrence Lessig, who called ThruYou a nail in the coffin of copyright as we know it. Thanks mostly to Twitter, it wasn't long until Kutiman had logged more than 1.5 million views on YouTube. Although he first shared his work with only a handful friends, it didn't take long for them to share the brilliant mashups with the rest of the world. Now he's sitting back and watching the project go supernova. Kutiman spent two months mixing, matching and mining YouTube music videos to create the seven funk, afrobeat, dance and hip-hop tracks of ThruYou.
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Just as sample-based hip-hop by innovators like De La Soul, The Bomb Squad and DJ Shadow changed the sound and style of pop culture back in the '80s and '90s, the work of Kutiman and other video remixers are doing the same for the YouTube age.